Colour!

Colour affects how we view a brand, company or product. Different colours have different connotations; red is passion, danger, and romance; purple is mysterious, royal and sophisticated etc. Companies have to choose very carefully what colours they use to brand themselves so that they give of the right image. But what happens when famous logos are edited, so that the colours are different?

Barbie is clearly aimed towards young girls, which is why the colour of the logo is pink. I've changed it to the colour blue, which is seen as a "boy colour". Just changing the colour to blue has made it look less "girly" and more ambiguous. This is exactly what Barbie (as a company) does not want. It's too confusing and doesn't make it obvious who the target audience is.

Barbie has a specific audience to market to, which makes it easier to choose colours. But what if there isn't any clear target audience? For example, Facebook, this is used by millions of different people from different backgrounds and cultures.

  

Click for larger image

To be honest, changing Facebook to green hasn't really done much. It does look more 'earthy' and fresh. However, green like blue is quite a neutral colour.

I've made a few other colour changes to famous logos. Click for larger images.